Writing to Influence

A half-day hands-on workshop

In this half-day workshop, participants learn to write persuasively, whether in promotional materials or everyday business communication.

The content includes

	how to establish credibility
	how to write from the reader's perspective
	how to frame the message for various readers
	how to make your ideas stand out

At the end of this workshop, participants will know how to persuade skeptics, overcome resistance and even motivate those who have no vested interest in the message.

This is a fascinating, yet practical, exercise in how to apply the psychology of persuasion to help your written messages get the results you want.