Promotional Copywriting

A half-day, hands-on workshop

This program is for those whose jobs entail writing client newsletters, advertisements, public relations or other promotional materials.

The content includes:

• The elements of promotional copy
• Time-tested words that draw readers into your copy
• Writing techniques for promotional copy
• Putting pizzazz in your pitch
• How to write headlines that grab attention

Participants learn the psychology behind headlines that draw, copy that fascinates and eventually "pulls" the desired response. They examine samples written by marketing masters and then learn how to put the principles to work in their own promotional copy.

The workshop ends with a group exercise in which participants write a promotion for a specific product to be used in various media.